Just what is a podcast?

A podcast is content which is downloaded to your computer or smart-phone for playback at any convenient time.

The content can be audio, video, documents or a combination of all three.

Podcasts generally comprise a series of programmes, delivered automatically as soon as they are released. Individual items can be delivered in the same way.

Audio
Listeners "subscribe" (usually at no cost) so that new editions are automatically downloaded in the background and simply show up all ready to play!

The files can be burnt to audio CD for the car or automatically synchronised with an MP3 player such as an iPod or smart phone so that new podcasts are ready to play immediately.

Our speciality is in cost-effective production of highly tailored content for specific audiences where they can be applied to help with learning and spreading information within an organisation or more widely, in business to business and business to client communication.

As well as being a great source of information and entertainment, podcasts can be great tools for updating field teams and preparing people for meetings - just imagine the briefings delivered to attenders' ears on the way to the meeting so that everyone "hits the ground running".

Screencasts
Screencasts are a great way of demonstrating the use of websites or computer applications in which the live screen is recorded as high resolution video with voice-over and delivered via the internet.

The big benefit of screencasts is that they can be paused and replayed at any time. It is a bit like having someone of infinite patience explain the content or sit with you to show you through a process.

Enhanced and video podcasts
Bear in mind that the technology also enables production of "enhanced" podcasts with still graphics and live "clickable" links ideal for computer or smartphone playback and full motion video podcasts for computer or iPod.

We produce podcasts for a range of clients.
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Suffolk 'n' Cool
Peter Clitheroe produces and presents Suffolk 'n' Cool, a weekly audio podcast presenting and promoting new music from around the world to listeners on every continent.
Suffolk ' n' Cool can also be subscribed to (free) at the iTunes Store.
Enjoy some of the best music you've never heard.

Podcasting in Plain English
Here is a great explanation by Lee leFever at CommonCraft. Lee’s explanation focuses on the use of podcasts for entertainment but the principles apply whatever the context.
http://www.commoncraft.com